Sign Therapy - Page 3 of 3 -

Jul 28

Well done Hospice West

By admin in Media, Miracle Seeds

“Be awake and strengthen those left over, whom are at the point of dying,” tt was with this scripture at mind I called Hospice.

I figured when it comes to dying, speaking to them would be the smart thing to do. I was informed of a course on communication, counselling and life skills starting in February this year.

La Reynette Centre’s management agreed to subsidize the course and allowed me to attend every Monday between 9.30am to 12.30pm.

Never having seen a corpse, I strengthened my senses when walking into the Hospice room where most students already picked their seats. I sat myself down on the last seat, closest to the door.

Good thing, I thought. At least I can make a quick escape when things get too strange.

It has been three months since that day and my life has decidedly changed. I thought I would find the dead but Hospice is all about the living. This course have the most intriguing truths locked up in its presentation and pulls one out of old habits and catapults the being to higher understanding. Understanding being the virtue of faith.

Hospice tutor, Barbara Crawford, is absolutely fabulous. Her warmth draws the emotion of the person from darkness to the light. Tisa elevated the mood with informed practical advice and hilarious comic relief.

I met the most amazing people in Helga, Yolanda, Ellen, Eve, Nomsa, Barry, Graham, Shirley, Jane, Elsie, and most refreshingly Thabiso. All of you made this journey just so much more colorful. I thank you all.

On our final day we were all required to bring something special with. I brought a poem that told of the passing of my mother last year. When it was my turn to speak, I found myself standing in front of the class, talking about the last day of my mother’s life. I felt comfortable and warm, yet I doubt that anybody remembered that I told the class right in the beginning that public speaking was my Archile’s heel.

Well done Hospice West Gauteng, you are a truly remarkable people.

Jul 22

History

By admin in Uncategorized

Executive Summary
The vision for D Sign Projects is to create a quality brand that will be associated
with best service delivery to a few blue chip companies.
Striving to impart excellent levels of skill, gathered by 40 years accumulative
experience in the Industry. Networking with the best service oriented suppliers,
obtaining best rates and quality product for our clients.
Company Background
D Sign Projects creator, Tienke Bosher was inspired by her late father’s sign
manufacturing company. Her fashion design training enhances her senses to
greater detail and spawned perfection in her understanding of the industry.

Tienke’s passion for the sign industry lead her to spend a lot of time in
designing sign related projects, such as ‘how to Brand a Country.’
Recognizing language, cultural patterning and heritage as the cardinal
foundations in a revolutionary new South Africa.

Endorphin Design, the previous company, has been a service provider for
blue chip companies such as Value Truck Rental, Mageu Number One,
Agrinet, Formica, Transman, Benkischer, Toyota SA, Barloworld,
Imperial Toyota, McCarthy Toyota and Lexus. Inspiring these companies to
use their vehicles effectively as third party marketing & advertising tools.

This, after her experience having been in the employ with Primedia Oudoor.
Learning the value of advertising space.
In 1996 Tienke joined Value Truck Rental. It was whilst she worked for Danny
Marais in the arts department that she became the active ingredient that
gave birth to Pole Advertising. Pole Advertising being the most effective and
affordable outdoor advertising vessels in the market place.
Core Business
Values
Vehicle Branding – Basic Measurements/Tools
Photographic Skills
Application Skills
Wrapping Skills

Corporate Branding – Environmental Mapping
Internal Destinations
External Directives
Management Systems
Suppliers Guide
Graphics Design
Plotting
Sign Legislation
Graphics Design

* Integrity in Communication

* Consistency

* Competitive Pricing

* Quality

Core Competency
– Project Management Abilities

– National Rigging Abilities

– State of Art Sign Manufacturing Equipment

– JIT System Supply and Management

– Support in Concept, Design and development of Corporate Identity

– Ability to Develop and Maintain Technical Specifications for
Fleet Sign Application

Company Background

This, after her experience having been in the employ with Primedia Oudoor.
Learning the value of advertising space.
In 1996 Tienke joined Value Truck Rental. It was whilst she worked for Danny
Marais in the arts department that she became the active ingredient that
gave birth to Pole Advertising. Pole Advertising being the most effective and
affordable outdoor advertising vessels in the market place.
Forward
Lust for detail, love and dedication has spawned the truth within the core
of D Sign Projects as to the levels of competency still to be obtained
necessary for healthy growth.
Improving on current planning and pre-preparation methods for
optimum service levels (sustain) and opening time frame windows for
new projects.(growth)

Complying with ISO levels of competence for product offset here and
abroad.

Embedding faith in a targeted niche market as to D Sign Project’s
proficiency levels.

Jul 22

Pole Ads

By admin in Branding, Uncategorized

Sign Therapy pole ads CLIENT info

Sign Therapy Debit Order

Jul 22

Branding is Fun

By admin in Branding, Uncategorized

Brandingisfun

Why is branding a vehicle fun?

Using a vehicle as a message carrier is a powerful marketing and advertising tool. Vehicles are 3D objects. In outdoor marketing language you are in possession of a supa-pack advertising unit worth thousands of Rands per month.

Is it not expensive to brand a vehicle?

Fun Part Number 1: By using your vehicle as an advertising tool you save at least R 7000.00 per month.

Being displayed on a 3D object your business comes alive.

Branding and packaging is all important to obtain the visibility your business / organization deserves.

How bold should my advertising be?

Fun Part Number 2: Full colour imagery impacts magically on a large audience on a daily basis. Your opposition is envious and your business exudes success and competency.

How does branding impact on safety and security issues?

Fun Part Number 3: Instill confidence in your target market. Delivery / repair / installations vehicles are super cool when your company is immediately recognized by your customer / client. This reinforce peace of mind.

How can branding a vehicle possibly have any outdoor advertising merits?

Fun Part Number 4: Your company receives all the outdoor marketing advantages that any other third party advertising units such as Pole Ads, Billboards and Suburban Signs can offer.

Your competitors advertising is not adjacent to your ad and therefore cannot dilute the importance of your message
An average vehicle is ‘in your face’ visible for at least 12 hours on the roads without being ‘paged’ past as is in the case of newspapers and magazines
Some arterial roads carry up to 25 000 vehicles per day, making an impact on at least 25 000 possible clients daily
Your vehicle will be seen repeatedly. The brain therefore reacts by remembering your product or company by keeping it ‘Top of Mind’
Your marketing expenditure on your vehicle is tax deductible
Your advert does not cost your customer / client anything to see it. Other marketing tools require that your customer must purchase the message carrier such as newspapers and magazines
You marketing savings tallies to a minimum of R7000.00 per vehicle per month with a gains marketing exposure worth R 588 000.00 over a seven year period.

How much will every OTS (opportunity to see or impact) cost me per person?

Fun part number 5: Expenditure dilution – 25 000 onlookers daily (arterial road) = 750 000 impacts per month.

750 000 x 12 months x 7 years = 5, 250 000 divided by capital expenditure of

R13 000.00 for branding = .0024 cent per impact. Making branding your vehicle the most powerful third party advertising tool in your business.

Is vehicle branding not costly to replace in case of an accident?

Fun part number 6: Your branding can be insured. Make sure your insurance company understands your business requirements and negotiate the importance of branding your vehicles from the get go.

Is it not very expensive to brand a vehicle properly?

Fun part number 7: Marketing your business on third party units will stretch your artwork expenditure over three to twelve months, depending on your budget.

Branding your vehicles will stretch the capital investment you made over a period no less than seven years.

Won’t the same artwork on a vehicle become wall paper after seven years?

Fun part number 8: Advertising the logo of your company is all important to insure market share and reliability. It can never be wall paper as it represents the heartbeat and signature of who you are.

However, when a vehicle was in an accident, use the insurance money to change the advert or message if needed.

Design from the start with the option of adding and subtracting. Balance short and long term elements of your company such as front runner products versus promotions and specials.

This will afford you the flexibility to spend less by branding half cover at first and add-ons at a later stage when the right budget or new products comes into play.

How much will it cost me to brand my vehicle?

Fun part number 9: Based on the size of a Renault Senic –

Full colour artwork, half wrap R 4 900.00

Full colour artwork, full wrap R 13 000.00

Spot branding from as little as R 450.00 per square meter excl. application

Material – 7 year cast vinyl with UV laminate

-Artwork origination from as little as R 250.00 per design to R 2 500.00

Logo design R 350.00 per design.

How can I afford branding my vehicles in this economic environment?

Fun part number 10: Depending on your relationship with your bank, your vehicle branding project can be financed.

Being a delivery or logistics company, clearly marking your vehicles as a trusted delivery agent is a pre-requisite to be allowed on the property where goods are delivered. E.g. Pick ‘n Pay do not allow unmarked on their terrain due to security issues.

Important details such as these increase your chances of getting financing to brand your fleet.

Branding your vehicle the fun way will lift your visibility in the market place and amplify your voice loud and clear in places where you can not be.